A time-lapse of a persona development session

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We follow a Lean UX approach at Limeade and invest in light-weight dynamic personas that evolve as our user understanding evolves. This helps the team empathize with the target users in a low-cost way. The following is a session that lasted a few hours but has been time-lapsed down to about a minute.

Limeade Personas 1 from Limeade Marketing on Vimeo.

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