These things can take hours. But you can now see a brainstorm we did at work reduced to 1 minute.
We follow a Lean UX approach at Limeade and invest in light-weight dynamic personas that evolve as our user understanding evolves. This helps the team empathize with the target users in a low-cost way. The following is a session that lasted a few hours but has been time-lapsed down to about a minute.
Limeade Personas 1 from Limeade Marketing on Vimeo.