Tim Cook, Apple CEO, made a very interesting statement at Brussels’ International Data Privacy Day.
Technology does not need vast troves of personal data stitched together across dozens of websites and apps in order to succeed. Advertising existed and thrived for decades without it, and we’re here today because the path of least resistance is rarely the path of wisdom.
If a business is built on misleading users on data exploitation, on choices that are no choices at all, then it does not deserve our praise. It deserves reform.
We should not look away from the bigger picture and a moment of rampant disinformation and conspiracy theory is juiced by algorithms. We can no longer turn a blind eye to a theory of technology that says all engagement is good engagement, the longer the better, and all with the goal of collecting as much data as possible.
Too many are still asking the question, ‘How much can we get away with?’ When they need to be asking, ‘What are the consequences?’
What are the consequences of prioritizing conspiracy theories and violent incitement simply because of the high rates of engagement?
What are the consequences of not just tolerating but rewarding content that undermines public trust in life-saving vaccinations?
What are the consequences of seeing thousands of users joining extremist groups and then perpetuating an algorithm that recommends even more?
It is long past time to stop pretending that this approach doesn’t come with a cause. A polarization of lost trust, and yes, of violence.
A social dilemma cannot be allowed to become a social catastrophe.”
This has been a concern for me for quite a while. I had disallowed access to photos to the Facebook app as I did not like that the app could access everything. I am very impressed and excited about this level of privacy now in the new iOS. Now Apps can be limited to accessing only the pictures you want in iOS 14! Thank you Apple.
My Apple Watch ⌚️ got a software update this weekend and now I can take ECGs on it. Looks like it’s already saving lives:
“Fine I walk in and sign in. They ask what’s wrong and I’m embarrassed. ‘Ok so there is a new watch feature….hahaha….I’m silly but can we check this?”
“I did not know that this comment was a quick queue pass for Patient First. I’m taken right back and hooked up. The technician looks at the screen and says “I’m going to get the doctor”
“Doctor comes in, looks at the screen, looks at me and says “You should buy Apple stock. This probably saved you. I read about this last night and thought we would see an upswing this week. I didn’t expect it first thing this morning.”
It was so easy to set up and worked so flawlessly. Apple’s still got it 🙂
Finally got to try Apple Pay and it’s the most frictionless payment I have ever made. It happened almost at the speed of thought.
Sec 1: oh look, I can pay with Apple Pay
Sec 2: double tap on home button (fingerprint read simultaneously)
Sec 2: done
The fact that this was also the most secure payment I have ever made at a terminal is just icing on the cake. My credit card is hard-bound to my physical phone (my CC number is not associated with anything in the “cloud”). A unique one-time use string gets generated and transmitted each time I initiate a payment. Even if Whole Foods gets hacked, hackers won’t find any CC numbers, or usable auth codes in their database.
So I checked in to my Lufthansa flight last night on my iPhone which ended with the boarding passes being added to my Wallet on my phone. This morning, when I arrived at the airport and swiped up on my Apple Watch screen, the boarding pass was already there!.When I swiped into it I could also have the QR code show up. I didn’t do anything to make it happen. The Apple Watch is just an extension of my phone, which is an extension of my life. Due things like these, I can just leave my phone in my bag and not have to take it out as often as I did before I got my Apple Watch.
I get asked a lot, is an Apple Watch worth it? It all depends on your use case and how much value you put on what it enables. In 2007 when the iPhone was launched, people asked the same question. 8 yrs later today, a lot of people have smartphones that never thought they ever would. In the same way, eventually humans do pay for increasing their capabilities and capacity (ever buy paper, or a notebook to write on?), and they pay for things that reduce friction in their lives (when was the last time you milked a cow?), and they pay for improving the quality of their lives (are shoes worth it?).
The Apple Watch is nice hardware, feels great, has a beautiful display, tracks my steps, my heart rate, my sleep, and it feels way more naturally integrated into my life than holding a phone – the trade-off being the depth of interaction.
At Fuse we like trying out new things and we always have very willing folks to sign up with. We started continuously monitoring each others locations 24×7 yesterday. As I came into work today it was great to see everyone converging into our workplace.
I have used other services like Glympse and many others which let me do this too but I never reached this type of critical mass so quickly so haven’t seen it across 10 people in real-time.
The cool thing is that this is integrated with Siri so I can just pick my phone and ask the question “Where is Flynn right now?” and the phone tries to track him down as best as it can and shows it to me:
In an ideal world this is awesome. But it’s a little involved to get off the grid when you want to and at least at this point it’s harder to remember that others could be seeing you.
Possible ways to make this better would be:
1. Notify me when a friend looks me up and views my current location – adds some level of symmetry.
2. Something at the level of a hardware button to easily turn off my location sharing
3. Get rid of the stitched leather 🙂
Other than that I think it’s designed pretty well and it’s clear they fought off many complicated considerations to come up with a solution that’s nuanced enough for something as sensitive as location sharing and still retains simplicity.