Training Neural Networks to Design TypeFaces

The next 10yrs are going to disrupt a lot more things than anyone can imagine. Design already needs to use AI to keep up with the exploding contexts and use cases they find themselves designing for. This is an example of how previously career jobs are getting replaced with neural networks that can learn all the knowledge and implement newer …

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Design is being disrupted by AI

‘Infrastructure’ is something whose value becomes apparent only when it breaks down. The developed world only notices electricity, water, Internet when the supply/service is disrupted. 30yrs ago, very few people used computers or the Internet. Today, almost all work is influenced/ affected by digital manipulation of data. It’s infrastructural. Humans add most value doing tasks that technology hasn’t quite figured …

The autosock, an easier, reliable, better replacement for tire chains

It’s always nice to use a product that manages to reimagine a product category and surpasses it. WA state finally made Autosocks legal in 2012 and my wife and I were the first in line to get these. You can put them on in seconds with no effort, tightening, retightening etc needed. They work just as well as chains. You …

Hackathon at work

This is what my desk looked like at work. Can you guess what my team was up to for the Hackathon? Hint: there’s an Arduino in there with a WiFly shield, and an RFID reader and some fun LEDs!

How Microsoft can increase online sales of Surface by at least 10%

I was trying to buy the Surface and went to the Microsoft Store website. I had prior knowledge about the difference between RT and Pro so I knew which one to click on (I have read accounts of most people who are already confused at this point. But that is not what this post is about). For me the confusion …

Why have a button affordance when it’s not a button?

The interface is very non-obvious. Those two squares on the top, “ice” and “water”, have very strong button affordances but they are actually just labels. There is a lot of subtext trying to explain these discrepancies but as a user I conveniently ignored the text and did everything “wrong”. The “buttons” didn’t work, of course 🙂

Just Landed app

Love the level of contextually in this experience. It knows where I am, knows when the flight arrives and knows what the traffic situation is like so I know the optimal time I should leave to pick her up. Only thing to be added would be if it knew where my wife is and whether she made it to the …

Time lapse of a brainstorm session

These things can take hours. But you can now see a brainstorm we did at work reduced to 1 minute. Limeade Brainstorm Time Lapse from Limeade Marketing on Vimeo.

A time-lapse of a persona development session

We follow a Lean UX approach at Limeade and invest in light-weight dynamic personas that evolve as our user understanding evolves. This helps the team empathize with the target users in a low-cost way. The following is a session that lasted a few hours but has been time-lapsed down to about a minute. Limeade Personas 1 from Limeade Marketing on …